More clarity and experience for buyers

In the residential construction sector, developers and construction companies often face the same challenges.
Buyers find it difficult to visualize their future home based on drawings or artist's impressions. This often leaves questions or uncertainties about the final choices.

Sales teams also find that answering customized questions takes a lot of time. This makes the sales process intensive and can lead to delays in decision-making.

Koopmans Bouwgroep recognized these challenges during the De Buitentuin van Baak project . To better support buyers and streamline the process, Koopmans decided to actively seek a digital solution that could address these pain points.

Baak's outdoor garden

At Baak's Buitentuin, Koopmans wanted to achieve three goals:

Offer buyers a better experience, even before the first stone has been laid.
Making the sales process more efficient through fewer manual adjustments and visualizations.
The possibility of misunderstandings and doubts minimize among buyers.

The solution had to align with their quality vision and the growing need of buyers for transparency, ease of use, and insight.

Configurator and Virtual Tour

To achieve these goals, Koopmans opted for two modules of Innobrix: Of Configurator and the Virtual Tour.
These digital tools help translate technical information into a clear and visual experience for both buyers and sales teams.

The Virtual Tour

The Virtual Tour makes it possible to experience a home before it is built.
Buyers can walk through their future home in 3D and experience the spaces, light and atmosphere.

This gives them a realistic idea of what they're buying and increases their confidence in their purchase decision. During presentations and sales meetings, the virtual tour also strengthens the project's persuasiveness.

The Configurator

The configurator allows prospective buyers to customize their homes. They can compare options, view layouts, and immediately see which extensions and finishes are possible.

All options are linked to up-to-date pricing and selection information. This allows buyers to make more informed decisions and reduces the time the sales team spends answering specific questions.

The result: less chance of errors or misunderstandings and a faster, clearer sales process.

A modern customer journey

By using the Configurator and the Virtual Tour, Koopmans has:

Created a modern, digital customer journey that meets market expectations.
The customer experience when selling Baak's Outdoor Garden significantly improved.
Reduced lead time for sales calls.
Increased transparency and trust among buyers.

More Customer Cases

IN STEEGE

Ter Steege Vastgoed has recently started using the Innobrix Plan Configurator for two new construction projects: Kroon op 't Indië and De Burchtwaarde.

Commissioned by Latei, Kelderman Bouw sought a solution to provide buyers with insight into the wide range of choices available within residential construction.

For the Thorbeckehof new-build project in Almelo, Nijhuis Bouw has chosen to use the configurator to offer buyers an interactive and personal experience.