Customer case: Ter Steege Vastgoed – Sales support in 3D with the Innobrix Plan Configurator

Projects:

• Crown of the Indies
• The Castle Value

Overview:
Ter Steege Vastgoed has recently started using the Innobrix Plan Configurator for two new construction projects: Crown of the Indies en The Castle Value. Both projects are equipped with an interactive configurator integrated in Google 3D Maps. The use of this technology fits perfectly with their objective: to give potential buyers insight into the plans in an accessible and visually attractive way.

Insight and experience for the buyer
The plan configurator offers the possibility to view the entire project from different angles. Unique to this application is, among other things, the floor selector, which allows visitors to navigate through the apartment complex and also view the building from the inside. In addition, the user can walk through the plan and simulate sun position, which contributes to a realistic picture of future housing supply.

For Ter Steege this is a powerful sales tool, especially for their target group consisting of an older audience. For this group in particular it is essential to get a clear picture of the positioning of the building in the city, district or village. The integration with Google 3D Maps ensures that buyers can see exactly where the building will be located and how it relates to the surroundings.

3D makes expectations concrete
Where traditional flat drawings often remain abstract, the 3D view makes the project tangible. The configurator shows the building from all sides, allowing buyers to form a much better picture of their future home. This prevents misunderstandings and creates realistic expectations. Buyers immediately understand what to expect – there are no surprises afterwards.

Positive reactions from the market
The first reactions from visitors are very positive. Users like to be able to explore the plan visually and appreciate the clarity that the 3D configurator offers. The presentation is not only convincing, but also attractive and user-friendly.

Ready to see how Snowflake works?
With the use of the Innobrix Planconfigurator, Ter Steege has a powerful digital sales tool at its disposal. The combination of Google 3D Maps, interactive home exploration and visual clarity ensures that buyers are better informed and more enthusiastic. For Ter Steege, this is a valuable addition to the sales process – and a logical step towards transparent, modern real estate presentation.